ABOUT ME

I’m April Glass and I make marketing and product strategy feel effortless without ever sacrificing impact. My work lives at the intersection of games, entertainment, and bold ideas. I thrive on turning complex campaigns into seamless experiences that players and audiences actually notice and remember.

Over the years I’ve led launches and campaigns for AAA titles, indie games, and entertainment brands. I help studios shape product roadmaps, craft memorable brand stories, and run the operations behind campaigns so everything hits the market with precision. If it’s not good it’s not worth doing but when it’s done right it’s the best work in the room.

I love building systems that make creativity flow. From trailers and copy to campaign strategy and cross-team workflows I make sure every project not only lands but sticks. Games are my passion but the way they reach players is where my expertise comes in.

I consult, I lead, I produce and I always make sure the work is smart, bold, and a little unexpected. If you want marketing and product strategy that actually works and doesn’t feel like marketing at all that’s my lane.