AAA GAMES
Epic Games – Fortnite Festival
Led creative and marketing for in-game music integrations, headlined by artists like Lady Gaga, The Weeknd, and Billie Eilish.
Epic Games Publishing
Built foundational brand and campaign strategies, created and maintained marketing operations, and led cross-functional vendor teams for upcoming titles.
Bungie – Game Launch Campaign
Directed go-to-market strategy, trailers, and marketing execution for major SaaS game releases.
ENTERTAINMENT & GAMING BRANDS
Hasbro – Magic: The Gathering
Developed and launched new products that brought Magic to wider audiences, including Magic Game Night, the first-ever mass media exclusive mystery box. Led global brand and creative campaigns for set launches, digital content, and promotional events — blending product development with marketing execution to expand the game’s reach.
Fortnite IP Integrations
Built the strategy and managed execution for groundbreaking in-game music experiences, coordinating closely with artists, labels, and the Fortnite IP team to align launch plans. Led the Billie Eilish x Fortnite Festival season, seamlessly incorporating her headlining role into the global launch of Hit Me Hard and Soft. Oversaw collaborations with major artists and brands to create cultural moments that lived both inside and outside the game.
CONSULTING / INDEPENDENT PROJECTS
Arcturus Strategic Consulting
Advising game studios and entertainment brands on product strategy, brand and marketing strategy, and marketing operations.
Selected Indie Projects
Providing marketing and production guidance for small-to-mid-size games and entertainment experiences.