Services
Here's how I help: I've spent years at Bungie, Epic, Hasbro, and now Ethovox seeing the same problems over and over. Studios launch without positioning. Teams spend all their time in alignment hell. Agencies do their thing while the internal team does theirs, and nothing connects. I speak developer, C-suite, agency, and designer. I come in, make sense of the chaos, and get everyone rowing in the same direction.
Creative & Brand Strategy
The problem:
You're a small team with big ambitions but no clear plan. You know you need marketing, but you don't know what you're missing. A website? A CRM? A roadmap? All of the above?
What I do:
I meet with your team, ask a lot of questions, do the research, and identify every gap in your stack. Then I build you a realistic marketing plan that matches your actual capabilities and resources.
Who this is for:
Indie and small studios who need an expert to design a plan from the ground up.
Marketing Orchestration & Agency Wrangling
The problem:
You hired agencies to handle campaigns, but now you're spending all your time in alignment meetings. Nothing feels cohesive. Everyone's speaking different languages.
What I do:
I become the central hub. I translate between your devs, your business leads, your agencies, and your designers. I create a single source of truth and streamlined communication so you can start shipping.
Who this is for:
Studios working with multiple agencies or contractors who need a leader to own the whole picture.
Brand Foundation & Audience Alignment
The problem:
You're deep in development, building mechanics without knowing if your target audience actually wants them. You think brand guidelines can wait. (They can't.)
What I do:
I get your devs and business stakeholders aligned, help you define your brand DNA and target audience, create comprehensive guidelines, and make sure what you're designing matches what you're delivering.
Who this is for:
Early-stage studios who don't realize they have a brand problem until it's too late.